When founders of business-to-business software companies decide to sell, they face a difficult choice. They have spent years building a product, assembling a dedicated team, and earning the trust of their customers. Handing that legacy over to a traditional private equity firm often means watching the company get stripped down and flipped for a fast profit. Solen Software Group offers a different path. Positioned as a permanent capital company, Solen provides a lasting home for founder-built, mission-critical software businesses. Their model is built on preserving the founder’s legacy while providing the resources needed for sustainable, long-term growth.
Operators, Not Accountants
Many acquisition firms focus primarily on financial metrics, viewing a software company simply as a spreadsheet to be optimized. Solen takes a different approach. The firm is led by operators with decades of combined experience in building and running software-as-a-service (SaaS) businesses. They understand that real growth comes from operational excellence, not just accounting maneuvers. When Solen partners with a company, they lift the non-core administrative tasks such as finance, human resources, legal, and back-office operations. This allows the existing leadership and development teams to stay focused on what they do best: improving their product and serving their customers.
Buy, Build, Stay
The traditional investment playbook often involves buying a company, adding significant debt, cutting costs, and selling it within three to five years. Solen Software Group rejects this model in favor of a straightforward philosophy: Buy, Build, Stay. Because Solen operates with permanent capital, there is no fund clock ticking down and no predefined timeline for an exit. They invest in software companies with the intention of holding and operating them permanently. This long-term commitment removes the pressure of short-term returns, allowing companies to make strategic decisions that benefit the product and the customers over the next decade, rather than just the next quarter.
Culture Stays: Valuing the People Behind the Code
A software company is only as good as the team that builds and supports it. Recognizing this, Solen makes it a priority to ensure that the culture of each portfolio company stays intact. The brand remains, the teams stay in place, and the products continue to function without unnecessary disruption.
“A founder spends years building a team, and that team is the reason the company works. Our job is not to rebuild it. Our job is to give those people more room to grow than they had before.”
Bruna Silva, Director of Talent, Solen Software Group
Talent acquisition and retention remain central to Solen’s operating model. The firm actively invests in the teams across its portfolio companies, pairing clear career paths and professional development with a workplace culture grounded in ownership and trust.
This approach is reflected in external recognition. Solen earned Great Place To Work® Certification for the second consecutive year in 2026, with 92% of employees rating the company as a great place to work; 35 percentage points above the typical US company benchmark. Additionally, Solen’s sustainable growth model earned it the No. 214 spot on the 2026 Inc. 5000 list of America’s fastest-growing private companies (up from No. 3,118 in 2025), driven by a 1,564% three-year revenue growth.
For departing founders, this combination of certified culture and proven scale offers reassurance: their teams remain supported in an award-winning, growth-oriented environment where they can build long-term careers.
Built to Grow
Providing a permanent home does not mean simply maintaining the status quo. Solen partners with businesses built to grow, actively reinvesting capital back into each company rather than stripping cash or extracting quick profits. Resources are channelled directly into leadership development, go-to-market initiatives, and modern product engineering. Across the portfolio, companies have launched new mobile applications, rolled out core product capabilities, and expanded into adjacent markets.
A key driver of this enablement is Solen’s AI Innovation Center in São Carlos,SP, Brazil. Positioned as a dedicated engineering resource rather than a cost-cutting tool, the center works alongside portfolio teams to accelerate product roadmaps and build practical AI capabilities into existing platforms. Its purpose is to create operational leverage by equipping existing developers, product managers, and operators with advanced technical capabilities to solve complex challenges and accelerate product development and scale.
By pairing permanent capital with dedicated operational hubs like the AI Innovation Center, Solen delivers hands-on execution that helps small and mid-sized software companies overcome growth plateaus and build enduring market value.
A Growing Global Footprint
As Solen Software Group expands its portfolio, its operational footprint continues to grow. Headquartered in Salt Lake City, Utah, the firm now operates across four countries. With established offices in Toronto, Ontario, and Lisbon, Portugal, Solen recently expanded its presence into South America by opening its two newest offices in São Paulo and São Carlos, Brazil. This global reach allows the firm to tap into diverse talent pools and better support software companies that serve international markets. The expansion reflects Solen’s commitment to building a global infrastructure that supports the long-term success of its portfolio.
The Premier Choice for SaaS Founders
For founders who have poured their time and energy into building a successful B2B SaaS business, the exit process is a major decision. They want to ensure their employees are protected, their customers continue to receive excellent service, and their software continues to evolve.
“Every founder has a vision of what their company should look like years from now. Our job is to make that vision a reality whether or not they are the ones carrying it out. If they want to keep building, we build with them. If they are ready to step away, they can do that knowing the team and the business are looked after.”
Will Nouse, Director of M&A, Solen Software Group
Solen Software Group stands out as the premier permanent capital partner for these founders. By offering a founder-friendly process, a commitment to preserving company culture, and the operational expertise to drive real growth, Solen ensures that every partnership is the start of a prosperous new chapter.
Considering What Comes Next?
Thinking about the future of a software business can raise a lot of questions. The Founder Readiness Assessment is a simple resource designed to help founders reflect on their goals, priorities, and what they want the next chapter of their business to look like.
For more info, visit: https://solensoftwaregroup.com or follow Solen on LinkedIn.